Why you should NOT pick a NICHE for your Premium Programs

Having helped Coaches, Consultants and Experts create scalable income and profitable freedom for the last few years I have learned that you really should never pick a Niche for your Premium Programs.

That's right. You SHOULD NOT pick a Niche.

INSTEAD.....

You should PICK A PAINFUL PROBLEM your Premium Program solves.

AND

The PAINFUL PROBLEM you solve must be very costly if they do not solve it quickly.

I have some homework for you now! 👇

✏️ YOUR HOMEWORK: Take a moment to consider what you would like to create a Premium Program about.

• Is it something that your ideal client would wake up at night (very upset) and say "If only I could just XYZ!"
• Is the problem you solve a "bleeding neck" problem? (In other words they have to solve it ASAP?
• Is it costing your ideal client A LOT to NOT solve it?

In closing: If you solve a PAINFUL PROBLEM instead of trying to serve a random Niche, you will find MORE clients because instead of being limited to a niche, you can help ANYONE that has that PAINFUL PROBLEM.

And, more importantly, an audience that WILL pay a premium for your program because it solves a problem that is worthy of paying high ticket for.