Meet the Catherine behind 
The Catherine Company.... 

Catherine built her first online business in 1999, turning a B2B startup into a multi–7-figure company before selling it in 2016. In 2008 she co-founded a second company in the same niche, which she successfully exited in 2024.

Over the last two decades, she’s proven that you can package your expertise, sell it online, and build a highly profitable business without sacrificing your family life. She intentionally structured her business to support school runs, family life, and precious time with her parents- while raising two incredible kids and and never missing the moments that truly counted.

Catherine has served over 40,000 clients online through live classes, workshops, courses, VIP days, memberships, certifications, masterminds, and train-the-trainer programs. Since she sold her company in 2016, she’s helped thousands of experts, coaches, and consultants turn what they know into predictable, recurring, and sustainable income with scalable offers.

In 2024, she founded the Experts Business Hub, and in 2026 she launched She’s Free, where she mentors coaches and consultants using her Freedom Profit Method so they can grow profitable, freedom-based online businesses.

Her core belief is simple: when you scale your expertise the right way, you don’t have to choose between impact, income, and your life — you get all three.

Certified Master Marketer with Funnel Gorgeous

This Marketing Certification focuses on online marketing through the design and development of a sales funnel. Catherine was one of the first groups certified by Funnel Gorgeous in 2021 in the following topics:

• Irresistible Offers: Package products so they are irresistible such as: Online business model design, Pricing + Positioning, The Customer Journey, Product Suites + Value Ladders, Bonuses.
• Compelling Copy: Putting into words a persuasive case for the product, and to compel a potential customer to take action.  This includes: Headlines +hooks, Emails, Webinar presentations, Marketing arguments, and Sales Copy.
• Gorgeous Design: This is a big skill, but in the contest of online marketing it is learning how to use visual elements to make the offer +copy more digestible and irristible.  This includes things like sales page design, copy design, color psychology+fonts, product mockups, order form design, mobile optimization, and landing page design.

Digital Marketer Certifications

Social & Community Managers are uniquely qualified to help brands and businesses leverage social media channels such as Facebook, Twitter, Pinterest, LinkedIn and YouTube. In short, a certified Social & Community Manager is capable of leveraging all four stages of social media success: Social Listening, Social Influencing, Social Networking and Social Selling.

Certified Direct-Response Copywriting Specialists are uniquely qualified to help brands and businesses get people to take specific, measurable actions — driving them to make purchases or become sales leads. They are trained to write copy for offline media such as direct-mail letters, print ads, etc., as well as online marketing tactics such as emails, web pages, paid search ads

Certified Email Marketing Specialists are uniquely qualified to help brands and businesses leverage email marketing and followup to indoctrinate, create relationships with and convert prospects and existing customers. In short, Email Marketing Specialists are able to not only effectively follow up with fresh leads and customers they know how to craft email campaigns that get delivered, get opened, and most importantly...get clicked.

Certified Analytics & Data Specialists have the necessary skills to track and analyze the metrics that matter to businesses at all stages, from content marketing and paid traffic strategies to website and funnel performance. They also learn the analytical skills necessary to turn data into action, helping businesses get more leads and sales. In short, Analytics & Data specialists are able to make marketing decisions based on meaningful data, not hopeful hunches.

Certified Customer Acquisition Specialists are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand-gen platforms to grow their customer base without breaking the bank. In short, Customer Acquisition Specialists are able to not only deliver fresh leads and customers they can deliver those leads and customers at a PROFIT.

Certified Content Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable content marketing program. They are trained to create and measure engaging content at every stage of the marketing funnel, as well as leveraging organic and paid traffic to leverage content across the social web.

Certified Customer Value Optimization Specialists are uniquely qualified to help businesses architect a conversion funnel that reduces initial customer acquisition costs, while simultaneously increasing both immediate and lifetime customer values. In short, while most businesses have some sort of funnel for on-boarding leads and converting those leads into customers, Customer Value Optimization Specialists are able to plug the leaks and deliver a truly optimized conversion funnel.

Certified Optimization & Testing Specialists are uniquely qualified to help brands and businesses develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. In short, Optimization & Testing Specialists are able to diagnose site problems and test new solutions that increase PROFITS for traffic you ALREADY HAVE.

Certified Search Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable search marketing program. They are trained to identify and capitalize on search demand from platforms like Google, Amazon, YouTube and iTunes. The methods they have been taught are within the terms of service of these platforms.